Every Subscription Price Increase in 2026
Almost every major subscription raised its price in 2026, and one of them doubled. Netflix went up twice in the UK. CapCut Pro moved from $9.99 to $19.99. Spotify, YouTube Premium and Canva all followed.
Here is every increase recorded this year in one place, with what it actually adds to your annual bill.
Every increase in 2026
| Service | Before | After | Change | Extra per year |
|---|---|---|---|---|
| CapCut Pro | $9.99 | $19.99 | +100% | +$120.00 |
| Netflix UK, ads tier | £5.99 | £7.99 | +33% | +£24.00 |
| Canva Pro | $15 | $18 | +20% | +$36.00 |
| YouTube Premium | $13.99 | $15.99 | +14% | +$24.00 |
| YouTube Premium Family | $22.99 | $26.99 | +17% | +$48.00 |
| Netflix US, Premium | $24.99 | $26.99 | +8% | +$24.00 |
| Netflix UK, Premium | £18.99 | £20.99 | +11% | +£24.00 |
| Spotify Individual | $11.99 | $12.99 | +8% | +$12.00 |
| Spotify Family | $19.99 | $21.99 | +10% | +$24.00 |
Published rates as of September 2026. US services in USD, Netflix UK in GBP.
The three that actually hurt
CapCut Pro doubling is the largest single move of the year. It went from $9.99 to $19.99, and the yearly plan from $77.99 to $179.99. CapCut also renamed the old Pro tier to Standard, so people comparing against a remembered price are often comparing against a different plan entirely.
Netflix raising UK prices twice in one year is the second. The September rise took the ad tier from £5.99 to £7.99 — about a third in one step, on the plan Netflix had spent two years promoting as the affordable option.
Adobe restructuring Creative Cloud is the quietest but arguably the biggest. The All Apps plan was retired and split into Standard at $54.99 and Pro at $69.99, so what you get for your money changed as well as the price.
What the increases cost a typical household
One or two services
Netflix and Spotify alone added $36 a year. Noticeable but not dramatic — the kind of rise most people absorb without acting.
A full stack
Netflix, Spotify, YouTube Premium and Disney together added roughly $60 a year in increases, on a base that was already near $864.
Creators
Anyone paying for CapCut Pro and Canva Pro absorbed $156 a year between those two alone — the sharpest rise of any category.
The pattern worth noticing is that these increases are not tied to new features. They arrive on a schedule, and each one resets what people treat as the normal price.
How to absorb the increases
Move to annual where it exists. Canva Pro drops from $216 to $144 a year, YouTube Premium from $191.88 to $159.99 — both more than cancel out their own increases.
Split what supports a family plan. Spotify Family at $21.99 across six is about $3.67 each, which absorbs the increase several times over.
Drop a tier you cannot use. Netflix Premium to the ad tier saves $216 a year — far more than every 2026 increase combined.
Buy a discounted subscription. THEOTTDEALS lists these in USD below the direct rate. Live pricing is on the products page.
Frequently asked questions
Which subscription raised its price the most in 2026?
CapCut Pro, which doubled from $9.99 to $19.99 a month. The yearly plan went from $77.99 to $179.99.
How much did Netflix go up in 2026?
In the US, all three plans rose on 26 March — Premium from $24.99 to $26.99. In the UK there were two increases, with the September rise taking the ad tier from £5.99 to £7.99.
Did Spotify raise its prices in 2026?
Yes. Individual went from $11.99 to $12.99, Duo from $16.99 to $18.99, Family from $19.99 to $21.99 and Student from $5.99 to $6.99.
How much did YouTube Premium go up?
Individual rose from $13.99 to $15.99 and Family from $22.99 to $26.99 — the first US increase since 2023.
Why do subscriptions keep getting more expensive?
The increases are generally not tied to new features. They arrive on a schedule, and each one resets what subscribers treat as the normal price.
What is the best way to offset the increases?
Dropping a tier you cannot use. Moving from Netflix Premium to the ad tier saves $216 a year, which is more than every 2026 increase combined.
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