Prime Video Price in 2026: Standalone vs Full Prime
Prime Video costs $8.99 a month standalone with ads, or $13.98 standalone ad-free. Full Amazon Prime is $14.99 a month or $139 a year. That last number is the one worth staring at: full Prime, with delivery and everything else, costs about a dollar more than ad-free Prime Video on its own.
Here is every route to the same catalogue, and why standalone ad-free is almost never the right pick.
Prime Video price at a glance
| Option | Per month | Per year | Ads | Other Prime benefits |
|---|---|---|---|---|
| Prime Video standalone | $8.99 | $107.88 | With ads | None |
| Prime Video standalone, ad-free | $13.98 | $167.76 | Ad-free | None |
| Amazon Prime membership | $14.99 | $139.00 | With ads | Delivery, groceries, and more |
| Prime Video Ultra add-on | +$4.99 | — | Ad-free | Added on top of Prime |
Amazon rebranded its ad-free streaming tier as Prime Video Ultra, effective 10 April 2026. On a full Prime membership it is a $4.99 add-on; bought as a standalone package it lands at $13.98.
Prices are Amazon's published US rates in USD.
Why standalone ad-free makes little sense
Ad-free Prime Video on its own is $13.98 a month, which is $167.76 a year. A full Amazon Prime membership is $139 a year — nearly $29 less — and includes the same video catalogue plus fast delivery, grocery benefits and everything else Prime carries.
The catch is that Prime membership includes Prime Video with ads, so removing ads means adding Ultra at $4.99. That takes you to $199.88 a year on monthly Prime billing, or roughly $198 if you pay annually and add Ultra monthly.
So the honest hierarchy is: if you want ads gone and nothing else, standalone at $13.98 is defensible. If you buy anything from Amazon at all, annual Prime at $139 plus Ultra is the better structure, and plain annual Prime at $139 is the outright cheapest way to reach the catalogue.
Which route fits you
Never shop on Amazon
Standalone at $8.99 with ads is the cheapest entry to the catalogue. Ad-free standalone at $13.98 only if the ad breaks genuinely spoil it.
You order from Amazon
Annual Prime at $139 works out to about $11.58 a month for video plus delivery and everything else. It beats paying $13.98 for video alone.
Ads are unacceptable
Annual Prime plus the $4.99 Ultra add-on. More than standalone ad-free, but you are getting the full membership rather than just a video app.
Cheaper ways to watch Prime Video
Pay annually. Prime at $139 a year against $14.99 a month saves $40.88 — the single biggest saving available here, and it takes one click.
Do not buy standalone ad-free without checking Prime. At $167.76 a year it costs more than a full annual Prime membership that includes far more.
Tolerate the ads if you can. Ultra is $4.99 a month, $59.88 a year, purely to remove advertising. That is a real sum for something many viewers stop noticing.
Buy a discounted subscription. THEOTTDEALS lists Prime Video in USD below the direct rate with fast activation. Live pricing is on the product page below.
Frequently asked questions
How much is Prime Video a month?
Prime Video standalone is $8.99 a month with ads, or $13.98 a month ad-free. A full Amazon Prime membership is $14.99 a month or $139 a year and includes Prime Video with ads.
Is Prime Video included with Amazon Prime?
Yes. A Prime membership includes Prime Video with ads at no extra cost, alongside delivery and the other Prime benefits.
What is Prime Video Ultra?
Prime Video Ultra is Amazon's ad-free tier, rebranded on 10 April 2026. It costs an extra $4.99 a month on top of a Prime membership, or $13.98 as a standalone ad-free package.
Is it cheaper to buy Prime Video alone or get Amazon Prime?
Annual Amazon Prime at $139 is cheaper than a year of standalone ad-free Prime Video at $167.76, and it includes delivery and the rest of the Prime benefits.
How much does it cost to remove ads from Prime Video?
$4.99 a month as the Ultra add-on on a Prime membership, which is $59.88 a year.
What is the cheapest way to watch Prime Video?
Standalone with ads at $8.99 a month is the cheapest monthly option. If you also use Amazon for shopping, annual Prime at $139 works out to about $11.58 a month for far more than video.
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Get Prime Video for less
View live USD pricing and order Prime Video directly from its product page.