Netflix Plans and Prices 2026: What Every US Plan Costs
Netflix costs $8.99 a month for Standard with ads, $19.99 for Standard and $26.99 for Premium in the US. All three went up on 26 March 2026 — the ad tier by $1, both ad-free tiers by $2. Premium is the only plan that gives you 4K, HDR and four simultaneous streams.
Below: every plan side by side, what the increase actually added to your year, which tier genuinely fits which household, and the ways to pay less than list price.
Netflix plans and prices at a glance
| Plan | Monthly | Per year | Video quality | Screens at once | Extra members |
|---|---|---|---|---|---|
| Standard with ads | $8.99 | $107.88 | 1080p Full HD | 2 | Not available |
| Standard | $19.99 | $239.88 | 1080p Full HD | 2 | 1 slot |
| Premium | $26.99 | $323.88 | 4K Ultra HD + HDR | 4 | Up to 2 |
The gap between the ad tier and Premium is $18 a month, or $216 a year. That is the real decision on this page: you are not choosing between three similar plans, you are choosing between a budget tier and something close to three times the price.
Prices are Netflix's published US rates in USD, checked September 2026. Netflix prices separately in other markets, so your local figure will differ.
What the March 2026 increase added
| Plan | Before | After | Extra per year |
|---|---|---|---|
| Standard with ads | $7.99 | $8.99 | +$12.00 |
| Standard | $17.99 | $19.99 | +$24.00 |
| Premium | $24.99 | $26.99 | +$24.00 |
Netflix raised every US plan on 26 March 2026. A Premium household now pays $323.88 a year, up $24, for the same catalogue and the same features they had in February.
That is the pattern worth noticing: the increases are not tied to new features, they are tied to the calendar. Netflix has raised prices repeatedly, and each rise resets what people treat as normal.
Which Netflix plan actually fits you
Standard with ads
One or two people, no 4K TV, and ads genuinely do not bother you. At $8.99 it is less than half of Standard for the same 1080p picture.
Standard
You want ad-free but do not need 4K, and two screens is enough. The one extra-member slot lets you add someone outside the household properly.
Premium
A 4K TV, more than two people watching at once, or you want HDR. This is the only tier that delivers any of that — the others cap at 1080p.
The honest filter is your television and your household size. If nobody is watching in 4K and you never hit two streams at once, Premium is $18 a month for headroom you are not using.
Cheaper ways to watch Netflix
Drop a tier. Moving from Premium to Standard saves $84 a year, and from Standard to the ad tier saves $132. If your TV is not 4K, the picture you actually see does not change.
Split Premium properly. Premium supports four streams and two extra members. Shared across a household it is the cheapest per person of any tier — and using the official extra-member slots keeps everyone on their own profile.
Review it against what you watch. Netflix now costs more than most streaming rivals at the top tier. If you finish a series and stop opening the app for a month, pausing costs nothing to restart.
Buy a discounted subscription. THEOTTDEALS lists Netflix Premium in USD below Netflix's direct rate, with fast activation. Live pricing is on the product page below.
Frequently asked questions
How much does Netflix cost per month?
In the US, Standard with ads is $8.99, Standard is $19.99 and Premium is $26.99 per month.
Which Netflix plan has 4K?
Only Premium at $26.99 a month includes 4K Ultra HD and HDR. Standard with ads and Standard both cap at 1080p Full HD.
How much did Netflix go up in 2026?
Netflix raised all three US plans on 26 March 2026. Standard with ads went from $7.99 to $8.99, Standard from $17.99 to $19.99, and Premium from $24.99 to $26.99.
How many people can watch Netflix at once?
Standard with ads and Standard both allow two simultaneous streams. Premium allows four. Standard also includes one paid extra-member slot and Premium includes up to two.
What is the cheapest Netflix plan?
Standard with ads at $8.99 a month. It streams in the same 1080p as Standard on up to two devices, but it carries ads and has no extra-member option.
Is Netflix Premium worth the extra money?
It is worth it if you have a 4K HDR television or more than two people watching at the same time. If neither applies, Premium costs $18 a month more than the ad tier for quality and streams you will not use.
Does Netflix have a free trial or offers for new customers?
Netflix does not offer a free trial in the US. The cheapest way to start is Standard with ads at $8.99 a month, and some phone and TV providers include Netflix in their plans.
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Get Netflix Premium for less
View live USD pricing and order Netflix Premium directly from its product page.