Amazon Prime and Prime Video UK Price 2026: What You Actually Pay
Amazon Prime costs £8.99 a month or £95 a year in the UK in 2026, while Prime Video on its own costs £7.99 a month. Students and 18 to 24 year olds pay £4.49 a month or £47.49 a year. That is a £1 gap between video only and the entire membership including next-day delivery — which makes standalone very hard to justify.
Here is every UK option, including the student rate that halves the price, and how the annual plan compares.
Amazon Prime and Prime Video UK price at a glance
| Option | Per month | Per year | Includes delivery benefits |
|---|---|---|---|
| Prime Video standalone | £7.99 | £95.88 | No |
| Amazon Prime membership | £8.99 | £95.00 | Yes |
| Prime for Students and 18-24s | £4.49 | £47.49 | Yes |
Look at the annual column. Standalone Prime Video billed monthly for a year costs £95.88. A full annual Prime membership is £95.00 — less money, for video plus One-Day and Same-Day delivery, fast grocery delivery and every other Prime benefit.
Prices are Amazon's published UK rates in GBP.
Standalone almost never wins in the UK
The £1 monthly gap between Prime Video standalone and full Prime is the smallest upsell in UK streaming. Unless you are certain you will never order a single item from Amazon, the membership is better value by a wide margin.
The annual plan sharpens this further. At £95 a year, Prime works out to about £7.92 a month — cheaper per month than the £7.99 video-only standalone plan, while including everything else.
In other words, the cheapest way to get Prime Video in the UK is to buy annual Amazon Prime. The video-only tier exists for people who specifically do not want a shopping membership, and they pay slightly more for that preference.
Student pricing halves it
Amazon offers Prime Student at £4.49 a month or £47.49 a year for students and 18 to 24 year olds — roughly half the standard rate, with the full set of Prime benefits included. New members usually start with a six-month free trial.
At £47.49 annually that is under £4 a month for both the video catalogue and the delivery benefits. If you are eligible, there is no cheaper legitimate route, and it is worth checking eligibility before paying full price.
One thing UK viewers are spared for now: the pricier ad-free Ultra tier Amazon introduced in the US has not rolled out to the UK, so the standard membership still includes the catalogue without a separate ad-removal charge.
Cheaper ways to watch Prime Video in the UK
Buy the annual membership. £95 a year beats £8.99 monthly by £12.88, and it also undercuts the video-only standalone plan on a per-month basis.
Check student eligibility. Prime Student at £47.49 a year is half price with the same benefits. If you or someone in the household qualifies, nothing else comes close.
Skip standalone unless you have a reason. Paying £7.99 for video only, when £8.99 buys the whole membership, is a pound a month for the privilege of getting less.
Buy a discounted subscription. THEOTTDEALS lists Prime Video below the direct rate with fast activation. Live pricing is on the product page below.
Frequently asked questions
How much is Prime Video a month in the UK?
Prime Video standalone costs £7.99 a month. A full Amazon Prime membership, which includes Prime Video, is £8.99 a month or £95 a year.
Is Prime Video cheaper than full Amazon Prime in the UK?
Only by £1 a month, and not at all annually. Twelve months of standalone video costs £95.88 while a full annual Prime membership is £95.00 and includes delivery benefits too.
How much is Amazon Prime in the UK in 2026?
Amazon Prime costs £8.99 a month or £95 a year in the UK in 2026. The annual plan works out to about £7.92 a month.
Is there a student discount for Prime Video in the UK?
Yes. Prime Student costs £4.49 a month or £47.49 a year for students and 18 to 24 year olds, with the full range of Prime benefits included.
Does Prime Video have ads in the UK?
The pricier ad-free Ultra tier Amazon launched in the US has not rolled out to the UK, so UK viewers are not charged separately for ad removal at present.
What is the cheapest way to get Prime Video in the UK?
Prime Student at £47.49 a year if you qualify. Otherwise an annual Amazon Prime membership at £95, which is cheaper per month than the video-only standalone plan.
Related THEOTTDEALS guides
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View live pricing and order Prime Video directly from its product page.