Prime Video Ads: How to Watch Ad-Free in 2026
Prime Video shows ads by default, even with an Amazon Prime membership. Removing them costs $4.99 a month extra through Prime Video Ultra, or $13.98 a month for standalone ad-free Prime Video. Amazon rebranded its ad-free tier as Ultra on 10 April 2026.
Here is what each option costs over a year, and whether going ad-free is worth it.
Prime Video with and without ads
| Option | Per month | Per year | Ads |
|---|---|---|---|
| Amazon Prime (annual) | ~$11.58 | $139 | Yes |
| Amazon Prime + Ultra | ~$16.57 | ~$198.88 | No |
| Prime Video standalone | $8.99 | $107.88 | Yes |
| Prime Video standalone, ad-free | $13.98 | $167.76 | No |
US prices as of September 2026. The Ultra tier has not rolled out to every country. See Prime Video price 2026.
Is going ad-free worth it?
Keep the ads
You watch occasionally, or mainly use Prime for delivery. Ultra adds about $60 a year for something you may barely notice.
Pay for Ultra
Prime Video is your main service and you watch films end to end, where breaks are most disruptive.
Standalone ad-free
You never shop on Amazon. $13.98 is simpler than a full membership you would not use.
If ads are the deciding factor between services, Netflix's ad-free Standard is $19.99 — see is Netflix with ads worth it.
Ways to see fewer ads for less
Buy Prime annually. $139 a year keeps the base cost down before adding Ultra.
Add Ultra only in heavy months. Turn it on when a big series lands, and off afterwards.
Know your stream limits. How many devices can stream Prime Video explains the three-stream cap.
Buy a discounted subscription. THEOTTDEALS lists Prime Video below the direct rate. Live pricing is on the product page below.
Frequently asked questions
Does Prime Video have ads?
Yes. Prime Video includes ads by default, including for Amazon Prime members.
How much does it cost to remove ads on Prime Video?
$4.99 a month extra with Prime Video Ultra on a Prime membership, or $13.98 a month for standalone ad-free Prime Video, in the US.
What is Prime Video Ultra?
Ultra is Amazon's ad-free Prime Video tier, rebranded on 10 April 2026.
Is Prime Video ad-free worth it?
If Prime Video is your main streaming service, often yes. If you watch occasionally, the ads may not justify about $60 a year.
Is ad-free Prime Video available in the UK?
The Ultra rebrand launched in the US and has not rolled out to every country.
Can I cancel the ad-free add-on anytime?
Yes. The add-on can be removed and re-added as your viewing changes.
Related THEOTTDEALS guides
Get Prime Video for less
View live pricing for Prime Video on its product page.